Business Development Methods Poll – VOTE TODAY

Posted on | November 30, 2009 | 1 Comment

Driving Revenue The key to driving sales and enjoying predictable revenues is in getting ‘the right type of material’ for your sales staff to put through their sales process.

What is that? Simple, it is giving them lots of specifically-identified ‘suspects’ that through some form of interaction have been partially qualified as a sales lead.

When you do that, provided the rest of your sales & marketing equation is right, you should be able to sit back and watch your company’s top-line soar!

However, a key business development/business building question is: what is the best way for any particular company to do lead generation?

What Is In Your Pipeline?

To find out how most companies approach this task, I have created an online poll at LinkedIn to canvas opinions of business leaders. Consequently, I want to know your views about:

Which approach to New Business Building works best in your
company’s situation?

a) Is it the ‘shotgun’ approach?

OR

b) Is it the ‘rifle’ approach?

YOU CAN VOTE TODAY by going to my poll’s LinkedIn page at http://polls.linkedin.com/BusinessDevelopmentPoll

Are you wondering what this relates to? It’s about about filling your company’s sales & marketing pipeline and how to figure out what’s the right way to do that. To learn more, I invite you to read my recent article Cold Calling: Pain or Raw Business S&M?

© Blog.TonyJohnston.biz & Compass North Inc. 2009

Article by –

Tony Johnston, CMC, CGA, MBA, BA (Econ)
President
Compass North Inc.
18 Balding Court
Toronto ON
M2P 1Y7
Office: 416-342-5652
Mobile: 416-346-4140
www.CompassNorthInc.com
www.CNiRapidResearch.com

Tony Johnston is a business results specialist, top level executive and management advisor. Having successfully led 4 turnarounds and with many significant operations, deal making and finance oriented accomplishments to his credit, Tony helps companies drive:

› top line growth (revenue)
› bottom line improvement (profits)
› cashflow management (credit line control)
› growth strategy (more / new)
› financing & stakeholder relationship management (debt / equity)
› enterprise value maximization (market price)
› acquisition planning & execution (find / close)
› divestiture preparation & execution (preparation / negotiation)
› information gathering (competitive intelligence / market research)
› crisis control (turnarounds & wind-downs)
› enterprise leadership (CEO / CRO / CFO)

Compass North Inc. is a management & advisory services firm that helps companies achieve important, challenging operational, financial and transaction oriented goals. Examples of what we do include helping companies and their owners:

– make better decisions by providing customized competitive intelligence,
– grow by crafting strategic plans and implement them,
– get turned around by dealing with their debt or other business problems,
– borrow more money and/or raise more equity, and
– plan, prepare, negotiate and close acquisitions, divestitures and ownership
transitions.

Bottom-line: The benefit that Tony and Compass North Inc. deliver is helping company owners maximize both what they earn while they own their business and what they bank when they sell.

> Follow me on Twitter @CompassNorthInc

Comments

One Response to “Business Development Methods Poll – VOTE TODAY”

BizSugar.com
December 3rd, 2009 @ 8:00 am

Business Development Methods Poll – VOTE TODAY | Biz Money Matters |…

The key to driving sales and enjoying predictable revenues is in getting ‘the right type of material’ for your sales staff to put through their sales process. However, a key business building question is: what is the best way for any particular company…

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Posts by:

Tony Johnston
President
Compass North Inc.

Tony provides executive management and advisory services that help companies get MORE !!

sales / profits / cashflow
financing / exit valuation

Tony delivers the leadership or leadership support needed that can make remarkably outstanding results happen operationally, economically, financially and in the eyes of customers, lenders & transaction counterparties.

If you are a decision maker in a company that wants MORE, give him a call at 416-342-5652 or check out the Compass North Inc website [click here].

Tony's ability to help companies achieve important/challenging goals is well demonstrated by his long record of success, which includes:
- 4 successful turnarounds lead
- $66 mil+ increase public
  company's value
- $34 mil value harvested
  from biotech cofounded & lead
  as CEO
- $12 mil/3x investment gain
  in 2 years delivered for
  VC partners
- $2.5+ bil in public & private
  market debt, equity and
  M&A deals done
- 1 successful company IPO
- 4 new businesses organized &
  grown: Biotech; Securitization /
  Mortgage Servicing; Third-Party
  Logistics (3PL); & Consulting